front-end, ui/ux
Auckland, NZ
99urban: From Passion to Product
99urban started as a childhood dream, combining a love for urban fashion with a desire to share this passion with the world. This case study outlines the journey from concept to reality, showcasing dedication, creativity, and entrepreneurial spirit.
Concept and Inspiration
The idea for 99urban originated from a lifelong fascination with caps and urban fashion. The concept evolved around creating unique, high-quality caps and apparel, each featuring custom designs that embodied a blend of personal passion and contemporary style.
Design and Development
Website Development and Online Store
Leveraging skills in Shopify, Liquid, and React, the 99urban website was developed. The site featured an intuitive UI/UX design, ensuring a seamless shopping experience. Key features included product galleries, a secure checkout process, and integrated customer reviews.
Product Launch
Apparel and Accessories
The first line of products included a range of caps, t-shirts, and accessories, each reflecting the brand's urban aesthetic. Emphasis was placed on quality, with each item showcasing the 99urban logo, intricately stitched for durability and style.
Marketing and Outreach
Social Media and Advertising
A comprehensive social media strategy was employed, utilizing platforms like Instagram and Facebook. Targeted ads, engaging content, and collaboration with influencers helped in building a strong online presence and community around the brand.
Challenges and Adaptation
Navigating Through Covid-19
The Covid-19 pandemic posed significant challenges, leading to the temporary closure of the online store. However, this period was used to refine the brand strategy, explore new design ideas, and plan for a resilient future.
Reflection and Learning
Skills Acquired and Lessons Learned
The journey with 99urban was not just about fashion; it was a learning curve in e-commerce, web development, design, and digital marketing. Skills like React development, using Shopify's Liquid template engine, and creating social media campaigns were instrumental in the project's growth.
work
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